Does Your Credit Union Have Questions About Invest in America?

We get questions every day from credit unions across the country about Invest in America, what the program is about, why they should join and what the benefits are.  We've compiled a list of the questions we get the most - hopefully your question will be in here but if not, email us at InvestinAmerica@cucorp.com and we will get you the answers you need to get your credit union participating in Invest in America!

Question: Why should I sign my credit union up to participate in Invest in America?

• FREE MARKETING KITS, including creative design and production
• Latest program updates emailed directly to the credit union point person
• Access to your credit union's sales data 
• E-mail addresses of your credit union's members who have requested a GM authorization code that have not yet purchased a vehicle for your credit union to follow up with and cross market to

Question: My credit union doesn't want to spend any money to promote Invest in America

The Invest in America program has always offered marketing materials at low or no cost.  The printed pieces simply need to be downloaded from the Love My Credit Union website and printed at the credit union or your preferred printer.  Additionally, there are many tools that credit unions can use that don't cost anything at all: email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners.

Since October, Invest in America has offered FREE printed materials to all credit unions signed up to support the program.  Credit unions can order pre-printed inserts and posters all at NO COST to the credit union and there are FREE TO DOWNLOAD email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners to use as well.

Question: The dealers are just going to steal the financing so why should my credit union promote Invest in America?

You can see by the number of loans funded by credit unions compared to the number of autos purchased that this is just not the case.  Of the 195,000 cars purchased through the Invest in America program, credit unions funded over 156,000 of them - 80% of the loans were funded by credit unions.

The Invest in America program gives your credit union a new way to market auto loans and generate excitement.  And why wouldn't you want members to know they could save money?  Look at it this way, if you don't tell your members about Invest in America and they find out about it from the dealer, odds are greater that the dealer will get the financing instead of your credit union because you may have alienated your member by not telling them about the discount.

Question: Our credit union doesn't see much value beyond the auto discount and we don't do many auto loans.

Remember, the Invest in America program is designed to help credit unions grow and retain members.  Simply by offering the discounts makes being a member of your credit union more beneficial.

The Invest in America program is bigger than just the auto discount.  There are numerous partners including Sprint, Thor RVs and Allied Moving and Storage.  All of these partners are providing discounts to your credit union's members just because they are members.  They are enhancing the value of your credit union to your members simply by the fact they are offered.  Credit union membership has never been more beneficial, whether or not your members take advantage of some or all of the discounts and whether or not your credit union is making additional auto loans.  There are more programs and partnerships to come.