Welcome to LoveMyCreditUnion.org


Welcome to the LoveMyCreditUnion.org Blog!


LoveMyCreditUnion.org is the home base for a member discount program called Invest in America (IIA). IIA was created in 2008 to help credit union members save on the products and services they use most from trusted U.S. partners.

We began with the Credit Union Member Discount from GM and soon grew to include the Sprint Credit Union Member Discount as well as savings programs from Dell, TurboTax, Jackson Hewitt, DIRECTV, Allied Van Lines and the TruStage Auto & Home Insurance Program. Plus, we offer our own discount partners Shop America and the Credit Union Auto Club.

Our blog is to keep you give you insider info on the latest discounts and share other ways to help you save. We hope you enjoy our blog and saving with IIA at LoveMyCreditUnion.org!

Wednesday, October 28, 2009

Does Your Credit Union Have Questions About Invest in America?

We get questions every day from credit unions across the country about Invest in America, what the program is about, why they should join and what the benefits are.  We've compiled a list of the questions we get the most - hopefully your question will be in here but if not, email us at InvestinAmerica@cucorp.com and we will get you the answers you need to get your credit union participating in Invest in America!

Question: Why should I sign my credit union up to participate in Invest in America?
  • FREE MARKETING KITS, including creative design and production
  • Latest program updates emailed directly to the credit union point person
  • Access to your credit union's sales data 
  • E-mail addresses of your credit union's members who have requested a GM authorization code that have not yet purchased a vehicle for your credit union to follow up with and cross market to
Question: My credit union doesn't want to spend any money to promote Invest in America

The Invest in America program has always offered marketing materials at low or no cost.  The printed pieces simply need to be downloaded from the Love My Credit Union website and printed at the credit union or your preferred printer.  Additionally, there are many tools that credit unions can use that don't cost anything at all: email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners.

Since October, Invest in America has offered FREE printed materials to all credit unions signed up to support the program.  Credit unions can order pre-printed inserts and posters all at NO COST to the credit union and there are FREE TO DOWNLOAD email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners to use as well.

Question:
The dealers are just going to steal the financing so why should my credit union promote Invest in America?


You can see by the number of loans funded by credit unions compared to the number of autos purchased that this is just not the case.  Of the 195,000 cars purchased through the Invest in America program, credit unions funded over 156,000 of them - 80% of the loans were funded by credit unions.

The Invest in America program gives your credit union a new way to market auto loans and generate excitement.  And why wouldn't you want members to know they could save money?  Look at it this way, if you don't tell your members about Invest in America and they find out about it from the dealer, odds are greater that the dealer will get the financing instead of your credit union because you may have alienated your member by not telling them about the discount.

Question: Our credit union doesn't see much value beyond the auto discount and we don't do many auto loans.

Remember, the Invest in America program is designed to help credit unions grow and retain members.  Simply by offering the discounts makes being a member of your credit union more beneficial.

The Invest in America program is bigger than just the auto discount.  There are numerous partners including Sprint, Thor RVs and Allied Moving and Storage.  All of these partners are providing discounts to your credit union's members just because they are members.  They are enhancing the value of your credit union to your members simply by the fact they are offered.  Credit union membership has never been more beneficial, whether or not your members take advantage of some or all of the discounts and whether or not your credit union is making additional auto loans.  There are more programs and partnerships to come.

 

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  2. Some places have lifted the stupid “common bond” requirement from credit unions. In Washington state, every state-chartered credit union can open its membership to anyone who lives or works in the state. Finally, at least some of our credit unions can compete for members on an equal playing field with for-profit banks. And some are clearly advertising and expanding aggressively, like BECU. Credit unions have just 10% of the market in the US, but 30% in Canada (which has a remarkably stable and resilient financial system). It’s hopeful to see people shifting from corporate national banks to non-profit coops. I encourage people to check the laws in their state, and encourage their state government and the federal government to follow WA’s lead and open credit unions to everyone..
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