Welcome to LoveMyCreditUnion.org

Welcome to the Love My Credit Union Rewards Blog!

Love My Credit Union Rewards is an exclusive discount program that was created (as Invest in America) in 2008 to help credit union members save on the products and services they use every day.

We began with the Credit Union Member Discount from GM and soon grew to include the Sprint Credit Union Member Discount as well as savings programs from TurboTax, DIRECTV, Allied Van Lines and ADT. Plus, we offer our own discount partners Love to Shop and the Credit Union Auto Club.

Our blog is to give you insider info on the latest discounts and share other ways to help you save. We hope you enjoy our blog and saving at LoveMyCreditUnion.org!

Thursday, May 27, 2010

Why Should Your Credit Union Support Invest in America?

We get questions every day from credit unions across the country about Invest in America, what the program is about, why they should join and what the benefits are.  We've compiled a list of the questions we get the most - hopefully your question will be in here but if not, email us at InvestinAmerica@cucorp.com and we will get you the answers you need to get your credit union participating in Invest in America!

Question: Why should I sign my credit union up to support Invest in America?

  • FREE MARKETING KITS, including creative design and production
  • Latest program updates emailed directly to the credit union point person
  • Access to your credit union's sales data 
  • E-mail addresses of your credit union's members who have requested a GM authorization code that have not yet purchased a vehicle for your credit union to follow up with and cross market to
Question: My credit union doesn't want to spend any money to promote Invest in America

The Invest in America program has always offered marketing materials at low or no cost.  The printed pieces simply need to be downloaded from the Love My Credit Union website and printed at the credit union or your preferred printer.  Additionally, there are many tools that credit unions can use that don't cost anything at all: email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners.

Invest in America offers FREE printed materials to all credit unions signed up to support the program.  Credit unions can order pre-printed inserts and posters all at NO COST to the credit union and there are FREE TO DOWNLOAD email, on-hold messages, newsletter articles, print and on-line ads, logos and web banners to use as well.

The dealers are just going to steal the financing so why should my credit union promote Invest in America?

You can see by the number of loans funded by credit unions compared to the number of autos purchased that this is just not the case.  Of the over 270,000 cars purchased through the Invest in America program, credit unions funded over 194,000 of them - 80% of the loans were funded by credit unions.

The Invest in America program gives your credit union a new way to market auto loans and generate excitement.  And why wouldn't you want members to know they could save money?  Look at it this way, if you don't tell your members about Invest in America and they find out about it from the dealer, odds are greater that the dealer will get the financing instead of your credit union because you may have alienated your member by not telling them about the discount.

Question: Our credit union doesn't see much value beyond the auto discount and we don't do many auto loans.

Remember, the Invest in America program is designed to help credit unions grow and retain members.  Simply by offering the discounts makes being a member of your credit union more beneficial.

The Invest in America program is bigger than just the auto discount.  There are numerous partners including Sprint, DIRECTV, FTD and Allied Van Lines.  All of these partners are providing discounts to your credit union's members just because they are members.  They are enhancing the value of your credit union to your members simply by the fact they are offered.  

Credit union membership has never been more beneficial, whether or not your members take advantage of some or all of the Invest in America discounts and whether or not your credit union is making additional auto loans.  Stay tuned, there are more programs and partnerships to come.

Wednesday, May 19, 2010

GM, Credit Unions and Invest in America

This past Monday, GM announced it was back in the black.  The company's $865 million first quarter profit marked its first three month period out of the red since a $891 million profit in the second quarter of 2007.  Additionally, revenue rose 40% in the first quarter of the year and the company announced they are adding more production lines in North America.

This news comes after last month's announcement from GM that they had paid back the $8.1 billion in TARP loans they received from the U.S. and Canadian governments - about 5 years earlier than they anticipated.  While the governments still have partial ownership of GM, paying back the loans before they are due is a good sign that the American auto industry is on its way to reducing government ownership and on the road to recovery.
Want even more good signs?
  1. GM is considering a public stock offer at  the end of the year to replace the remaining money they owe taxpayers with money from private investors
  2. GM regained its spot as the #1 automotive company in America in March
  3. There has been an increase in American car makers' approval rankings.  "An Associated Press-Gfk survey found that 38% of Americans say that U.S.-made vehicles are the best, compared to 33% who preferred autos made by Asian companies,  In a December 2006 AP-AOL poll, 46% said Asians countries made superior cars, while just 29% preferred American vehicles"
  4. As a whole, the American auto industry added 45,000 new jobs over the past 9 months - the biggest increase in nearly a decade
This isn't just good news for GM.  Auto suppliers have started to feel the effect as their stocks traded higher in an otherwise flat market.  And, as we've discussed in a prior Love My Credit Union blog, the Big Three ultimately account for up to 3 million U.S. jobs, so a speedy recovery of the American auto industry benefits us all. 

Credit unions can be proud of their part in GM's recovery.  Invest in America provides exclusive discounts on GM and other products and services to credit union members.  To date, over 270,000 vehicles have been sold through Invest in America and over 185,000 of those vehicles have been financed through credit unions.  That's $5.9 BILLION reinvested in the U.S. economy.  Thank you for supporting Invest in America, GM and the American auto industry.

Thursday, May 6, 2010

Help Make Your Credit Union Members' Moves Easy and Affordable with Allied

The Invest in America Member Rewards program wants to help make your credit union members' moves simpler and more affordable with Allied Van Lines.  Statistics show most people move during the spring and summer months so with moving season upon us, it's the perfect time to promote the Allied Van Lines Credit Union Member Discount to your members.

Allied not only has the largest moving network in the world, but they're now offering more than 60% off on out-of-state moves for credit union members.  Credit union members will also receive double valuation protection of their household goods.  This exclusive discount is usually reserved just for Fortune 1000 companies with Allied Van Lines.

Let's look at this example.  A full fair rate out-of-state move costs $29,481.89.  With the Invest in America credit union member discount that cost is 60% less - $8,824.11.  Add the additional $446.00 in savings for the double valuation protection of household goods and the total savings is $21,103.78.  Where else can credit union members get that kind of deal?

Allied isn't only for out-of-state moves.  If your credit union members are staying local, Allied has great discounts on moving and storage for them as well.  Credit union members also receive free written estimates including Allied's total price guarantee and Allied's On-Time Pledge which reimburses credit union members if Allied is late in delivering to their destination.  Allied also offers some great tips and tools; from the safest ways to pack to consumers' moving rights and responsibilities.  They really are a "one stop" resource for all moving needs.

This is a great opportunity for your credit union to promote your low mortgage rates to your members.  Tied together with the amazing discounts they receive from Allied Van Lines, your members will feel the credit union difference in their pocketbook!

Credit union members continually put their members first.  When your credit union offers the Allied Van Lines credit union member discount and the other valuable discounts through Invest in America, you are increasing the benefits of membership to your credit union - what could be more valuable than that?

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