Welcome to LoveMyCreditUnion.org


Welcome to the LoveMyCreditUnion.org Blog!


LoveMyCreditUnion.org is the home base for a member discount program called Invest in America (IIA). IIA was created in 2008 to help credit union members save on the products and services they use most from trusted U.S. partners.

We began with the Credit Union Member Discount from GM and soon grew to include the Sprint Credit Union Member Discount as well as savings programs from Dell, TurboTax, Jackson Hewitt, DIRECTV, Allied Van Lines and the TruStage Auto & Home Insurance Program. Plus, we offer our own discount partners Shop America and the Credit Union Auto Club.

Our blog is to keep you give you insider info on the latest discounts and share other ways to help you save. We hope you enjoy our blog and saving with IIA at LoveMyCreditUnion.org!

Monday, June 21, 2010

Adding to the Benefits of Credit Union Membership - Promote DIRECTV to Your Members

Invest in America and our Member Rewards programs are continually finding new ways to bring valuable offers to your credit union and your members.  As a credit union, you are continually finding ways to make a real and meaningful impact on the lives of your members and your community - the Credit Union Difference.  DIRECTV's credit union member discount program aligns the Invest in America program with the Credit Union Difference.  Credit union members receive an exclusive discount on television services and they support the credit union philosophy of "People Helping People" by having a $10 donation made on their behalf to the Children's Miracle Network.  Ever think that watching TV would put money in your members accounts and help make children's dreams come true?  Well, now is the time to make it happen.

When your credit union's members subscribe to DIRECTV through the Invest in America Member Rewards program, they'll receive:
  • $60 off* of their subscription, on top of the other DIRECTV promotions
  • $15 deposited into their credit union checking or savings account
  • $10 donated from DIRECTV and Invest in America to the Children's Miracle Network
As a DIRECTV customer, your credit union's members will receive:
  • America's #1 rated satellite TV service for the past 15 years
  • Service ranked higher in customer satisfaction over major cable providers - for 9 years in a row
  • The most HD channels
  • More sports channels
Plus, with the new Whole-Home DVR Service from DIRECTV, your credit union's members will be able to:
  • Record and watch shows from any HD receiver with a single HD DVR
  • Record 2 shows while watching 2 others
  • Manage their DVR playlist from any room
  • Get 2 times more DVR space than cable
Whether your members are closing on a new home or just looking for a way to save money, it's a great time to mention the DIRECTV discount to them.


With the credit union member discount from DIRECTV, credit union members will "Save" (their exclusive credit union member discount), "Invest" (additional money in their pocket) and "Donate" (helping out children across our country).


When your credit union offers this and the other valuable discounts available through Invest in America, you're increasing your wallet share and value of membership at your credit union. Plus, it positions your credit union as continuing to put your members first in all you do.


*$60 off is a $5/month savings for the first 12 months of your new DIRECTV subscription.

Monday, June 14, 2010

Own Your Money - The Credit Union Difference

Lovemycreditunion.org was created in 2005 as a call to action in support of the Credit Union Difference campaign.  The campaign and website are a statewide effort by Michigan credit unions and the Michigan credit union league to create public awareness of the credit union industry and how credit unions differ from banks.

One of the differences is that credit union members own their money, each member gets one vote and an equal say in how the credit union is run, unlike banks that are owned by stockholders who expect a return on investment and may not even be a bank customer.  With this in mind, the Michigan Credit Union League launched the largest advertising campaign in the history of the state credit union industry that informs consumers that, as a credit union member, they truly own their money.

With the tagline, "Own Your Money.  Join a Credit Union," the new TV and radio campaign informs consumers about the Credit Union Difference and the many rewards of credit union membership, such as lower fees, better rates and available credit, while highlighting the distinct differences between credit unions and other financial institutions.

"As not-for-profit cooperatives, credit unions have always been owned by their members, not stockholders looking for a profit," MCUL President/CEO Dave Adams said.  "Consumers today want more control over their finances and credit unions are a perfect alternative for people who want to keep their money close to home, working for them and their community.  For 85 years, credit unions in Michigan have been in the business of helping people manage their money by investing in them, in Michigan and in America."

In addition to promoting the Credit Union Difference, the commercials also highlight the Invest in America program.  Invest in America offers preferred pricing on General Motors cars and trucks and discounts on Sprint mobile services, DIRECTV, Shop America which provides online shopping at over 1,200 stores and other exclusive credit union member discounts.  All of these partners provide discounts to credit union members just because they are members.  Invest in America enhances the value of credit union membership simply by the fact that it is offered.

The Own Your Money campaign highlights the fact that credit union membership has never been more beneficial through lower fees and better rates as well as the exclusive credit union member discounts offered through Invest in America.  Watch and listen to The Own Your Money campaign TV and radio commercials to learn more about the Credit Union Difference and Invest in America.

Thursday, June 3, 2010

Credit Union Members: Shop, Save and Get Cash Back with Shop America

It's no secret that most of your credit union members shop online.  There are a variety of websites, online coupons and email offers from them to choose from, so why not take advantage of an opportunity to help your members put some extra cash in their pocket and increase the value of your credit union with them at the same time?

With Invest in America's newest Member Rewards program, Shop America, credit union members have access to more than 1,200 online retailers, including some of the largest and most popular, giving major discounts to credit union members when they shop.  Every time they earn $10 or more in cash back from their purchases, they get a check from Shop America as a thank you and a reminder that their credit union has provided them with this great offer and cash in their pockets.

Here's how the Invest in America Shop America credit union member discount works:
  1. Credit union members visit the Shop America credit union member page on www.lovemycreditunion.org
  2. They click on the "Save Now" button to validate their credit union membership.  Validating their credit union membership on this screen does not obligate them to make any purchases
  3. They will then be directed to the Shop America website where they can immediately start shopping and earning cash back.  They are encourage to use their credit union credit or debit card to make their purchases.
Invest in America encourages your credit union to take advantage of the added exposure that linking your credit union to leading Shop America brands like Target, Macy's, Best Buy and Apple can bring.  With over 1,200 online retailers in Shop America, the opportunities are endless for when your frontline staff can mention this exciting program:
  • New mortgages
  • Refinancing or home equity
  • Holiday club accounts
  • When any other Invest in America credit union member offers are mentioned
When your credit union offers Shop America and the other valuable discounts available through Invest in America, you're increasing your wallet share and value of membership at your credit union.  Plus, Invest in America positions your credit union as continuing to put your members first in all you do - what could be more valuable than that?