So, what does this have to do with auto loans at your credit union? Plenty. Any time a vehicle like this grabs the attention of the media and the public, that's the perfect time to remind your members that they can get valuable discounts on GM vehicles like the Chevy Volt - thanks to your credit union's involvement in Invest in America.
How to Market
You can tie both the Volt and Invest in America to your auto loan products, which then could increase your loan volume. Make the connection for your members by congratulating GM for winning Car of the Year. Remind them of the savings they can get by not only getting a loan with you, but by using Invest in America when the purchase their new GM vehicle. Use this information in:
- The online loan application page of your website. Include an Invest in America Web banner that links to the GM page on LoveMyCreditUnion.org
- An article in your upcoming newsletter, including a link to the GM page on LoveMyCreditUnion.org
- An e-mail communication to your members, especially those in the market for a new vehicle. Again, include a link to LoveMyCreditUnion.org
The North American International Auto Show and their Car of the Year always creates a buzz around the winner. Use this to your advantage this year. You'll not only be increasing auto loan volume for your credit union, you'll be supporting an award-winning American-based company.